20 x 60' primetime TV series + digital campaign
Channel 5 / SBS / CBS
Ambassador Cruises
A warm series following guests onboard Ambassador cruise ships, as they holiday at sea and at the destinations. Stripped daily, our cameras filmed two couples each week with differing cruising experience. From newbies to cruising stalwarts, the show captured events on ship and on land.
"Our collaboration with Title Role proved to be a strong commercial decision, as well as an excellent experience from start to finish. We took a rigorous approach to evaluating the projected return on investment, and the results exceeded expectations. Within just four days of the series airing, the cruise line saw a significant uplift in sales, demonstrating the clear and immediate impact of the partnership." - Ambassador Cruises
